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Unique 100% cellulose nonwoven wipe is strong enough to clean, yet breaks apart rapidly when flushed.

Innovation in Textiles  |  Orangeburg, NY, USA

Nice-Pak is introducing new wet wipes that are said to break apart five times faster than the leading brand of two-ply toilet paper.

The company’s new Nice’n’Clean SecureFlush wet wipes are strong and durable and will be available on Amazon and in many major retailers starting from the beginning of 2022.

The products are designed to provide an advanced level of security to help eliminate the fear of clogged plumbing and are based on patent pending technology which results in the production of a unique, 100% cellulose nonwoven wipe that is strong enough to clean, yet breaks apart rapidly when flushed. They contain naturally derived ingredients made from 100% biodegradable plant-based fibres.

“After six years of rigorous testing and development, we’re thrilled to introduce a truly innovative product that consumers can trust knowing it’s safe to flush,” said Michael Lyons, VP of business development and general brand manager at Nice-Pak.  “As the makers of the first wet wipe, we continue to pioneer innovation in the category and exceed industry expectations.”

Arthur Julius created the first disposable wet wipe in 1957 with a vision that pre-moistened wipes would become the optimal delivery system for cleaning, sanitising and enhancing personal health and wellness. Using a converted food packet packaging machine, he created the original Wet Nap wipe, which became a food service first at Kentucky Fried Chicken (KFC). Nice-Pak, a fourth-generation family-owned company, has been leading the wet wipe category ever since.

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